Big Announcement Regarding SecurityRecruiter.com

For 30+ years, working with companies and job seekers as part of my recruiting and coaching business has been an honor.  I have been battling with ALS (Lou Gehrig’s disease) for 2.5 years. You can learn more about my story here:

https://www.voiceamerica.com/episode/127167/jeff-woodland-park-i-could-walk-6-months-ago

 I am pleased to announce that Kathy Lavinder, the Founder and Executive Director of SI Placement, is acquiring the domain I established in 1999: https://www.securityrecruiter.com/

Many of you may already know that for more than 20 years Kathy, Glenn Bass, and SI Placement have assisted a wide array of clients to find top talent for security leadership, investigative and business intelligence roles across the US and around the world.  Kathy is known for her dedication, integrity and knowledge of the security arena.  Glenn is her right hand and is equally impressive and devoted to the delivery of quality services.

This hand off is more than bittersweet, and one of necessity, but I have no reservations or doubts that Kathy, Glenn, and SI Placement will be able to run with the SecurityRecruiter.com baton and will continue the good work that prompted you all to entrust me with your professional needs for so many years.

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Ideation, What Shall We Create Today?

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This is a powerful and fascinating trait. The person who is fortunate to have high Ideation can range anywhere from an innovator to an inventor. The higher this trait shows up, the more likely it is that its owner might be a 24 x 7 idea factory.

Not all, but a significant number of people who possess high Ideation, have the capacity to become an entrepreneur. This trait, all by itself, is just the beginning of several traits a person should have before they start their own business. Two current coaching clients are in the process of launching their own startup businesses. There is zero doubt in my mind that both will be successful.

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Deliberative, Maybe We Should Think About This a Bit Longer

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This trait is one of the rarest Clifton strengths. It is a highly volatile trait to develop and to place on the balcony. The owner of this trait should seriously think about working in IT risk management. That could be technology risk management or perhaps financial risk management. The gift here is a gift of seeing potential risk that other people cannot see by themselves. A risk team might have thoroughly reviewed a suggested project and might not have noticed any potential risk. The Deliberative gifted person might step in and immediately identify risk that nobody else saw.

The difficulty in controlling this trait lies in its frequent desire to either stop or to slow down. For example, at number three, I possess Activator. My wife is gifted with Deliberative at number seven. I like to make immediate decisions to go places or do things or buy things. My wife, on the other hand, would prefer to slow down and think about what the weather might be like in the places I want to go, in order to know how to dress, or she may want to do some research on the things I want to buy in order to know that we are buying the right thing and/or getting a good deal. This was a challenge for us for many years until we both began to understand one another’s strengths.

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Futuristic, Another Word for Visionary

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I saw a LinkedIn post one day that suggested nobody could be visionary. Great news if you have high Futuristic in your CliftonStrengths. Futuristic is all about being visionary. This person can envision years down the road. Futuristic is not the same as Strategic. While Futuristic is a strategic thinking trait and strategic is a strategic thinking trait, they are totally different.

Strategic people can jump from “A” to “Z” in a single blink. Futuristic kicks in just after Strategic is finished. Futuristic and Strategic are my first two strengths. I have been working on developing, polishing, and calibrating these two strengths for myself since 2012. They are both extremely powerful and generally not properly understood. Out of 34 traits for 25 million people, Futuristic comes in at number 25. There are 24 traits that show up in the CliftonStrengths top five more frequently than  Futuristic. It is quite rare.

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Context, Let's Talk About History

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If Context is one of your gifts, there is a significant chance that you love history. You would have enjoyed my childhood elementary school years that were spent in Rockville, Maryland, just outside of Washington DC. For school, we went on field trips that one could only dream about. Each field trip took us to a destination such as the Smithsonian Institute, Ford’s Theater, Gettysburg, Monticello, monuments, and memorials.

Considering what has already occurred in the past can help you to bring value to activities in the present. There is a risk however, that you could spend far too much time in the past and never get caught up with present. When you encounter a person who is gifted with Futuristic, you have just found a person whose vision sees forward as opposed to backward.

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Maximizer, Inspiring Others to Excellence

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If your gift is Maximizer, you are sitting on what I call my signature theme. By using the word signature, I’m talking about a theme that I chose to build my business and my life around. Little did I know, that I would have to leverage my Maximizer to recover from a heart attack, to navigate open heart surgery and its recovery, recovery from cardiac arrest, recovery from a stroke, and now as a powerful tool in my battle with ALS.

Maximizer’s are interested in turning good to great. In my case, I’m even more interested in taking great to excellent. The late Dr. Don Clifton called this an Influencing theme. That sounds okay but to me, this theme is not being leveraged properly until it inspires others on a daily basis. Maybe, many different people on a daily basis.

The key to leveraging Maximizer to its fullest is to learn how to sort. Some things, processes, widgets, and deeds need to be improved upon. Some do not. Some people desire to take a quantum leap forward. Other people, are quite happy to stay where they are right now.

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Individualization, Human Jigsaw Puzzle Building

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This potential strength belongs to those who have the ability to instinctively build great teams. It is a relationship building trait that team leaders, managers, and senior executives should take very seriously if they are fortunate to be gifted with it. For many years, I have studied this trait and have determined that it should be part of every recruiter’s gifts as well as those who are in talent acquisition. Sadly though, I do not think this trait is often possessed by recruiters or those who work in talent acquisition.

While I am of this topic, the people I have already mentioned would be best suited to their roles if they had Relator and/or Strategic in their higher strengths. This mix of strengths would deliver a big picture thinker, connected to a deep relationship builder, connected to somebody who could intuitively understand where candidates fit into their company’s hiring needs.

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Activator, A Built In "Go Button"

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The last couple of days, I have been reminded of situations where I took action at times when I did not know why I was taking action or risk but my gut told me to move forward anyway. I went through just over 40 years of my life not having any idea why I did much of what I did and it turns out that possessing high Activator is one of the reasons.

When I was introduced to CliftonStrengths, it wasn’t long before a lightbulb turned on and there it was, the answer to the question I didn’t know I had to answer. I have since learned that out of 34 traits that make up Dr. Don Clifton’s CliftonStrengths assessment that I possess a trait called Activator that only 11% of other people possess. Activator is a built-in “go button”.

If you possess Activator in your top potential strengths, you are sitting on something that is both rare and powerful.

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Positivity Can Change Someone's Day, Week, Life

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If you are fortunate enough to be gifted with Positivity as a potential strength, please do everything you can to learn how to live on the balcony of that strength, while never traveling to the basement. I have many coaching clients possessing high Positivity. I think they know, but they may not know how much they have helped me to battle with ALS, Lou Gehrig’s disease. I believe that Positivity is a gift that is meant to be given away to others. If you possess high Positivity and you keep it to yourself, you are robbing others of your gift that, in many cases, they so desperately need.

Positivity frequently shows up close to Woo and/or Communication. Woo and Communication are both Influencing themes. If you possess one of these potential strengths and it pairs with your Positivity, lean on it to share your Positivity with other people who need it.

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Belief is a Powerful CliftonStrength

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If this is one of your higher CliftonStrengths, you are sitting on something that is powerful. When fully developed, this trait becomes a strength that is deeply rooted in core values. Over the years, I have encountered enough different people to believe that most people have not determined their own personal core values.

To develop motivation, core values must come first. When someone is motivated, chances are strong that their motivation is rooted in their core values. When a leader taps into someone’s core values and figures out what they are, determining what motivates this person is not difficult. The leader’s job is now one of inspiration.

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Self-Assurance, a Must-Have Strength For Effective Leadership

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This trait is one of my favorite traits and one of the most powerful of all the CliftonStrengths. One of the reasons it is so difficult to find great leaders today is that only a single digit percentage of people worldwide possess the strength of Self-Assurance. With this potential strength comes courage, power to make one’s own decisions, decisiveness, and self-confidence.

This trait is an Influencing trait, but I think that is somewhat entry-level. The small number of people who possess high Self-Assurance are people who have responsibility to develop their trait into a full-blown, unstoppable, near-perfect strength. When delivered correctly, this trait is magnetic. When this trait remains a trait and is not developed and polished into a strength, it can be an arrogant nightmare.

People who are hungry for strong leadership will find this person and will follow this person, provided that they operate with honesty, integrity, and character that builds trust.

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Relator is All About Relationships

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The person who is gifted with this potential strength must develop it into a deep, meaningful, authentic relationship building strength. From my own personal experience, I can tell you that when you need this level of relationship, you need to have been making deposits into this level of relationship for many years. Only then can you expect for this relationship to stand by your side when you are struggling.

Relators build relationships that have no limit to their deepness. There is no distance that can keep two relators, who share relationship at the same value level, apart.

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Learners Can Learn Anything

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The owner of this potential strength frequently possesses an unlimited capacity to learn anything they put their mind to. A key to maximizing this trait is to aim it properly and to study information and material that must be learned. In order for learner to become a strength, it needs to develop discipline in order to avoid rabbit holes.

Learner that has yet to be developed and polished frequently focuses on “I” and what can be learned for the satisfaction of its owner. When Learner develops and matures, it learns to focus on what should be learned for the value of “We”. Mature Learner understands what to learn, and stays focused and aimed on what to learn the most and why a topic must be learned.

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Empathy Is For Other People

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If your gift Is Empathy, you’re sitting on one of the most powerful CliftonStrengths as well as one of the most powerful Emotional Intelligence skills. While Empathy is great for the person who owns, I believe empathy is meant to be given away most of the time. People all around you are challenged in ways you may never know about or understand. They may not know how to ask for help. Use the intuition that comes with your empathy to find these people and to share Your Empathy gift with them. If you’re not sure what Empathy is or how it works, reach out to me directly with the word Empathy in the subject and let me know where I can send you my free, 10 page “Empathy Matters” e-book.

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Nobody is Asking Why I Stopped Recruiting

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When I started recruiting what is now called cybersecurity, it was 1997, and the idea of security in the technology realm was focused on securing mainframe technology with RACF and ACF2.

 My first search in what is now cybersecurity was an effort to find someone who could harden Windows and UNIX. I called my best UNIX guy, at Southwestern Bell at the time, and I called my best Windows NT engineer and asked them to describe the process of hardening operating systems.

 In 1999, after placing many information security professionals, I launched SecurityRecruiter.com. It is for sale now, by the way.

 Over the years, I added IT audit, risk management, privacy, compliance, threat, and more in both the information security and corporate security realms. Though I had no plan to recruit globally, opportunity knocked on the door and I answered.

Answering the door led me to recruiting around the world. An accomplishment I am very proud of having pulled off from my mountain location at the base of Pike’s Peak in Woodland Park, Colorado.

One day, on a Friday afternoon, a client asked me why I did not provide coaching services. My response was, "What's that?” Over the next week, three other people asked the same question. I went back to the first person and asked him to explain more about what he was thinking. Again, it was a Friday afternoon. Mike challenged me to add a new page to my website by Monday.

“But Mike,” I said, “I don't have any formal credentials for coaching.” He said, “Jeff, you've been coaching for the past 20 years and you’re really good at it.” Wow! Did that ever give me something to think about over the weekend.

I followed Mike's advice and dove headfirst into coaching. Over time, I took on a mentor for one year. Additionally, I did earn credentials. And most importantly, I thoroughly developed my own unique personal strengths. Strengths that lean heavily towards coaching and guiding others to improve their performance.

In September 2018, I went through cardiac arrest, an electrical storm in my heart. It happened for no clearly definable reason. After being rushed to the hospital from the ice rink where I was playing hockey that night, I was placed into a medically induced coma.

My wife was told that I might never wake up from the coma. She was told that I might wake up with severe stroke conditions. She was given a very small glimmer of hope that I would wake up with any kind of normalcy whatsoever. Apparently, I missed the memo. I'm told that when the cardiologist came in and asked how I was doing, while I was still under the influence of heavy narcotics, I asked him how long I would have to sit out of hockey.

As soon as I woke up and was coherent, I set a goal of 50 hockey games post cardiac arrest. This was a huge stretch goal because 90% of people who experience cardiac arrest die. Six months later, I had skated 50 times. I increased the goal to 100 games. I made it to 79 games before discovering that the brain trauma I went through around cardiac arrest was likely the trigger for the ALS, Lou Gehrig's disease, that is killing me today.

A few weeks after leaving the hospital from the cardiac arrest experience, I was sitting in a heart surgeon’s office. This surgeon was the first person I had ever encountered in the medical profession who lead with exceptional emotional intelligence. This made all the difference in terms of the weight of the topics we would soon discuss.

During cardiac arrest, I was tested and measured every which way. Here’s a bit of amazing news. Between 2014 and 2018, it was clear to the cardiologist that I had reduced the amount of plaque in my arteries by myself. This occurred purely because of a healthy diet of hiking, mountain biking, skiing, and ice hockey 2 to 3 times per week.

During the same measurements, it was determined that I have a second aortic aneurysm. The first one was operated on and apparently fixed in 2014 through open heart surgery. That day, the surgeon had to let me know that I would need another open heart surgery to fix the second aneurysm. That was news I was not expecting. All I cared about that day was getting permission to get back on the ice to play hockey.

The surgeon gave me permission, but he also asked me to commit to two things. First, no lifting of heavy things. This could burst my aneurysm. Second, he challenged me to reduce my stress. At that moment, my wife and I looked at each other and, without words, we knew that my recruiting career had to come to an end.

Just two hours before arriving in the heart surgeon’s office, I received the equivalent of a ‘Dear John’ letter from a company that called me on June 10. They retained me for a large search. Multiple places in the contract, we let them know that we do not begin a retained search until the engagement fee has been received. This company used a third-party procurement company to send the ‘Dear John’ message through email.

They sat on the situation from June 10 to September 13. On September 13, I arrived home from a near-death experience. This group took three months and three days to return a signed contract, along with the engagement fee. I’ve seen this happen in less than 24 hours many times before. Not this time.

My contact at this company was someone who used to be an outside recruiter, but he failed at doing what I’ve done since 1990. He did not have the courtesy or the courage to face me directly. I was fired a couple weeks after returning home from a cardiac arrest experience, by a failed outside recruiter and a hiring decision-maker who had no backbone or integrity.

If this could happen on a retained search, after I had already been put out of business by a generation of HR people who have no business being in talent acquisition, in my mind, there’s nothing else that could be any worse in the recruiting business. Enough was enough.

I’m happy to tell you that there is a way to reduce work stress. First, get out of any business you might be in where you have to wonder who will be the next to take income off of your dinner table. I made this tough decision, as gut-wrenching as it was. Enough was enough.

In my world today, despite the fact that I am dying from ALS, I have never been happier, or more deeply engaged, more professionally fulfilled, or professionally appreciated, and I am working with some of the smartest, brightest, warmest, authentic people in the world and around the world through coaching.

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Decisiveness, Action, Opportunity, Relationship

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In 2010, I received a phone call from Los Angeles. The caller asked me if I would be willing to come speak to his group. The answer was, yes! Another call came in on the caller's side of the discussion. He said he would have to call me back.

I called my wife and told her I was going to Los Angeles to speak. What will you talk about she asked? I told her we hadn't gotten that far but I was going to Los Angeles to speak. That is how an Activator operates.

Not long after my trip to Los Angeles, I was invited to Dallas, Texas to speak on my own stage for the first time. As I spoke at a fancy country club somewhere in the Dallas area, I remember an older gentleman with a long white beard who was sitting at a table near the stage. Promptly, right after lunch and at the beginning of my talk, he stretched out, crossed his arms, and began to snore.

On the left side of the room, as I surveyed the room from the stage, I found a couple of people who seemed to be engaged in every word I had to share. I focused on these people for the rest of my talk.

At the end of my talk, a woman rushed to the stage to be first in line to meet me. She was a professor at North Texas University. She wanted me to come up to Denton that evening to speak to her MBA class. I told her how much I appreciated the invitation, but let her know that I had dinner plans somewhere in Dallas and I didn't have a car. That afternoon, she called on three different occasions, doing her best to get my attention. I did not yet understand how big this feedback was to my first-ever stage appearance.

Also from this crowd at the fancy country club in Dallas, I got to meet an amazing woman named Cindy. One decade later, Cindy has advanced her career and has consumed every coaching offering I have ever created.

Cindy is now a member of my Strategically Maximized Mastermind and my Ideation Mastermind. Cindy and her mother drove from Dallas last weekend to stay at a vacation rental just a few miles from my house. We enjoyed many dinners together and shared many laughs and smiles. Words alone cannot express my appreciation for Cindy and Linda.

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