This trait is one of my favorite traits and one of the most powerful of all the CliftonStrengths. One of the reasons it is so difficult to find great leaders today is that only a single digit percentage of people worldwide possess the strength of Self-Assurance. With this potential strength comes courage, power to make one’s own decisions, decisiveness, and self-confidence.

This trait is an Influencing trait, but I think that is somewhat entry-level. The small number of people who possess high Self-Assurance are people who have responsibility to develop their trait into a full-blown, unstoppable, near-perfect strength. When delivered correctly, this trait is magnetic. When this trait remains a trait and is not developed and polished into a strength, it can be an arrogant nightmare.

People who are hungry for strong leadership will find this person and will follow this person, provided that they operate with honesty, integrity, and character that builds trust.