This is the standard LinkedIn invitation that comes from 95% of the people who send connection invitations in my direction. The first thing you should do to differentiate yourself from everyone else is to invest a minute to write a unique connection invitation.
“Jeff,
I'd like to add you to my professional network on LinkedIn.”
EXAMPLE #1
This invitation came to me from someone I don’t know. The invitation came with a professional looking photo. This person’s profile is built out well and includes a reasonable number of what I call check box endorsements. His profile appears to be a real profile. I'll accept this invitation to connect.
“I am looking for some guidance after working 30+ as a Director for a nonprofit agency. I am looking at retirement in a few years and I want to start my search now.”
Example #2
“Hi Jeff
Found you when research Marshall Goldsmith Stakeholder Certification. I'd like to add you to my professional network on LinkedIn.”
This invitation came to me from someone I don’t know. The invitation came with a professional looking photo. This person’s profile is built out well and includes a reasonable number of check box endorsements.
His profile appears to be a real profile. I have a Marshall Goldsmith Stakeholder Certification and it shows up on my LinkedIn profile. I can tell that this person did his homework. I'll accept this invitation to connect.
